Privacy & Policy


This Privacy Policy outlines how Wel-Ark (referred to as the "Site" or "we") collects, uses, and shares your Personal Information when you visit or make purchases through our Site.


Collection of Personal Information


When you use our Site, we gather specific information related to your device, interactions with the Site, and data required for processing your purchases. Additionally, we may collect further details when you reach out to our customer support. "Personal Information" refers to any data that uniquely identifies an individual. Below is a breakdown of the Personal Information we collect and the reasons behind it:


Device Information


  • Examples of collected Personal Information: Web browser version, IP address, time zone, cookie data, viewed sites or products, search queries, and Site interaction.
  • Purpose of collection: Accurate Site loading, analytics for Site improvement.
  • Source of collection: Automatic collection through cookies, log files, web beacons, tags, or pixels.
  • Disclosure for a business purpose: Shared with our processor Shopify.


    • Order Information


  • Examples of collected Personal Information: Name, billing address, shipping address, payment details (including credit card numbers), email address, and phone number.
  • Purpose of collection: Fulfilment of products or services, processing payments, arranging shipping, sending invoices/order confirmations, communication with you, risk assessment for orders, and providing information or advertising in line with your preferences.
  • Source of collection: Provided by you.
  • Disclosure for a business purpose: Shared with our processor Shopify, Razorpay, and shipping partners.


    • Customer Support Information


  • Examples of collected Personal Information: E-Mail ID, Phone Number, Order-related data.
  • Purpose of collection: To offer customer support.
  • Source of collection: Provided by you.
  • Disclosure for a business purpose: Not applicable.


    • Minors


    Our Site is not intended for users under 18 years of age, and we do not knowingly collect Personal Information from children. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us to request its deletion.


    Sharing Personal Information


    We share your Personal Information with service providers to assist us in providing our services and fulfilling our contractual obligations, as described above. For example:

  • We use Shopify to power our online store. You can learn more about how Shopify handles your Personal Information in their [Privacy Policy](https://www.shopify.com/legal/privacy).
  • We may share your Personal Information to comply with applicable laws, respond to legal requests, or protect our rights.

    • Behavioral Advertising


    As mentioned earlier, we utilize your Personal Information to deliver targeted advertisements or marketing communications that we believe may interest you. For instance:

  • - We employ Google Analytics to comprehend how our customers use the Site. You can review Google's use of your Personal Information in their [Privacy Policy](https://policies.google.com/privacy?hl=en) and opt out of Google Analytics (https://tools.google.com/dlpage/gaoptout).


  • We share information about your Site usage, purchases, and ad interactions on other websites with our advertising partners. We collect and share some of this data directly with these partners and, in some cases, through cookies or similar technologies (subject to your location and consent).

    • For detailed information on how targeted advertising operates, visit the Network Advertising Initiative’s [educational page](http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work). You can opt out of targeted advertising via the following links:

  • - [Facebook Ad Settings](https://www.facebook.com/settings/?tab=ads)


  • - [Google Ad Settings](https://www.google.com/settings/ads/anonymous)



    • Use of Personal Information


    We utilize your Personal Information to provide our services, including product sales, payment processing, order fulfillment, and keeping you informed about new products, services, and offers.

    Cookies


    Cookies are small pieces of data downloaded to your device when you visit our Site. We use various types of cookies, such as functional, performance, advertising, and social media cookies, to enhance your browsing experience and provide our services. The duration of a cookie on your device depends on whether it is "persistent" or "session" based. Session cookies last until you stop browsing, while persistent cookies expire after a set period (typically between 30 minutes and two years from download).

    You can manage cookies in several ways. However, please note that blocking or removing cookies may negatively affect your user experience, rendering some parts of our website inaccessible. Most browsers automatically accept cookies, but you can modify your browser settings to accept or reject cookies. For more guidance on adjusting cookie settings, visit your browser's help documentation or [www.allaboutcookies.org](www.allaboutcookies.org).

    Additionally, blocking cookies may not fully prevent data sharing with third parties like our advertising partners. To exercise your rights or opt out of certain information sharing, refer to the "Behavioral Advertising" section above.

    Do Not Track


    We do not alter our data collection and usage practices in response to "Do Not Track" signals from your browser, as there is no consistent industry understanding of how to interpret and respond to such signals.

    Changes

    We may periodically update this Privacy Policy due to changes in our practices or for operational, legal, or regulatory reasons.

    Contact


    For further information about our privacy practices, inquiries, or privacy related complaints, please contact us via email at

    info@wel-ark.com.